Marketing Mentalist

The Brand Briefing Get Featured

Marketing Mentalist

Campaign archive

Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing

Tag: <span>hockey romance</span>

The NHL is borrowing BookTok's hockey romance buzz

Consumer Behaviour

NHL courts BookTok romance fandom with Hot for Hockey

Why the NHL's Hot for Hockey campaign is borrowing BookTok romance tropes to reach new fans, and the brand risk in joining…