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Tag: <span>heritage branding</span>

Arsenal's Rocastle font turns heritage into brand equity
Branding

Arsenal’s Rocastle Font Turns Club History Into Brand Equity

Arsenal's new Rocastle blackletter typeface shows how a 140-year-old club turns player legacy and archive into flexible brand equity.

3 min read
McDowell's No.1 Rebrands a 30 Million-Plus Case Giant
Branding

McDowell’s No.1 Rebrands a 30 Million-Plus Case Giant

Diageo India pairs an upgraded blend with a sharper visual identity to move McDowell's No.1 into the mass-premium space without losing its…

2 min read
Why Revlon is using its 87-year history as a launchpad
Branding

Revlon’s comeback play: 87 years of history as a launchpad

Revlon is rebuilding by treating 87 years of history as a launchpad. Here is what its Advertising Week 2026 update teaches brand…

2 min read
MorningStar Farms bets its 52-year heritage against fake meat's slide
Branding

MorningStar Farms sells 52 years of heritage as fake meat stalls

MorningStar Farms' retro rebrand leans on 52 years of heritage while fake meat turns political and rivals slide. Here's why longevity works.

2 min read
A founder's service sign becomes a brand strategy
Branding

McLaren Unifies Racing and Automotive Under One Brand

McLaren's refreshed identity keeps Speedmark and papaya while adding a founder-inspired wordmark to expand ownership, personalisation and fandom.

3 min read