Tag: <span>Haldiram’s</span>
The psychology behind Haldiram’s festive giving campaign
Haldiram’s new festive campaign runs on a small behavioural truth: giving feels good. Here’s the psychology behind its under-25-second films.
A trolled sweet sells 100 million boxes every Diwali. Here’s why
Soan Papdi is mocked, re-gifted and ubiquitous. Yet it sells 100 million boxes every Diwali. Here is the brand strategy behind its…