Tag: <span>habit marketing</span>
Jio Story: The Five Habits Behind India’s Data Decade
The data saver, midnight binger, digital kirana, first creator and Dadi's first call reveal the habit layer Jio quietly built.
Jio’s Welcome Offer and the Zero-Price Effect
The 2016 Welcome Offer removed the data meter and reset what Indian consumers expected. A look at the zero-price effect behind a…