Tag: <span>Guinness</span>
What Zuck’s Guinness wince reveals about brand authenticity
A viral clip of Mark Zuckerberg grimacing at a Guinness shows how public consumption has become an authenticity test for founders and…
Guinness Surfer: The Psychology of the Wait
Inside the 1999 Guinness Surfer film: the behavioural psychology that turned anticipation into desire and a pint into an earned reward.