Tag: <span>gifting psychology</span>
How The Body Shop Made Jasmine a Diwali Brand Code
The Body Shop India’s Diwali campaign uses jasmine as a familiar cultural code for self-care and gifting. Here’s why that strategy works.
The Body Shop India Turns Jasmine Into a Diwali Ritual
The Body Shop India’s Diwali campaign turns jasmine into a sensory anchor for self-care and gifting. Here’s what brand managers can learn.