Tag: <span>FSSAI</span>
Energy Drink Label on Trial in India’s $1.6B Market
India's regulator says PepsiCo and Monster used 'energy drink' labels to dupe buyers. What the label fight means for brand managers.
FSSAI energy-label ban forces beverage brands to rebrand fast
Red Bull is in court, Reliance has rebranded Campa Xtra and PepsiCo is pulling Sting stock as India's 'energy' label ban reshapes…
Clean-label claims drive 60% surge in health food sales
Indian shoppers are paying premium prices for foods with transparent ingredient claims; sales up 50-60% in two months before labels become law.
India’s FMCG label claims are becoming a legal minefield
FSSAI's 150+ notices and proposed red front-of-pack warnings are forcing FMCG brands to rethink label language and evidence.