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Tag: <span>Frito-Lay</span>

PepsiCo cut prices. Now it's raising them. The real cost is trust.
Pricing Psychology

PepsiCo’s Price Flip-Flop Is a Loyalty Problem, Not a Pricing One

After cutting Frito-Lay prices in February, PepsiCo is now lifting some again. The real issue isn't margin strategy—it's eroding customer loyalty.

3 min read