Tag: <span>free trials</span>
Jio’s Welcome Offer and the Zero-Price Effect
The 2016 Welcome Offer removed the data meter and reset what Indian consumers expected. A look at the zero-price effect behind a…
The Zero-Price Effect Behind Jio’s 2016 Welcome Offer
How Jio's 2016 Welcome Offer used zero price to reset India's data reference point, and what that shift taught marketers about habit-led…