Tag: <span>Flux Theory</span>
Flux Theory targets the 65% Indians still not using body wash
Ranbir Kapoor’s new FMCG brand enters a Rs 35,370 crore shower-care market where 65% of Indians do not use body wash. Habit…
Ranbir Kapoor’s Flux Theory sells identity, not shower gel
Ranbir Kapoor's Flux Theory turns five film roles into five shower gels, selling identity shifts as much as fragrance. Here's the branding…