Tag: <span>Flipkart</span>
How Nearly 1,000 Creators Drove 440M Views for Flipkart, POCO
Flipkart and POCO swapped banner-led Diwali ads for nearly 1,000 niche creators, building viral reach plus retail and tech trust to cross…
Flipkart’s Own turns 7 quality checks into its pitch
Flipkart launches Revant Himatsingka's Own protein with a classroom ad that turns seven quality checks into the brand's core trust message.
Gen Z, premiumisation lift Flipkart Fashion growth 1,500 bps
Flipkart Fashion's festive growth is running 1,500 bps higher YoY as Gen Z demand and premiumisation push fashion past the Rs 500…
Why Life Insurance Marketing Is a Trust Game, Not a Volume Game
Nitin Mehta, Bharti AXA Life's marketing and distribution head, explains why being understood matters more than being heard in trust-led categories.
Flipkart’s Gen Z CAPTCHA Turns Slang Into an Exclusive Offer
Flipkart and McCann India are using Gen Z slang as an access test for Big Billion Days offers. Here is the psychology…
How Lava Virat’s ‘Shaq Hatao, Lava Uthao’ Sold Out Day One
Krea8’s Flipkart launch for Lava Virat used consumer skepticism as the creative hook—and sold out on day one. Here’s the psychology behind…