Tag: <span>Financial Marketing</span>
Why gold loan renewals catch first-time borrowers by surprise
Renewal sounds like a formality, but lenders often treat it as a fresh credit decision with new checks, charges and revised terms.
Finfluencers, trust and a $350B buying question
SEBI's finfluencer warning collides with a $350 billion creator economy. Inside the debate on whether credibility can be monetised without being spent.
UPI’s Next Growth Phase: Trust in 10 Countries
NPCI's CMO says UPI's next users will come from trust, local relevance and ecosystem reach in 10 countries, not advertising alone.
SEBI bets on understanding to win over non-investors
SEBI's 'Samajh Se Investing Simple' campaign uses trust, simplicity and verification cues to move non-investors from fear to action.
HSBC’s #StayDiSIPlined campaign sells consistency, not returns
HSBC Mutual Fund's new #StayDiSIPlined campaign uses a simple behavioural gap—disciplined in daily life, impulsive in markets—to sell SIP consistency to 25-45-year-olds.
Why HDFC MF’s All-Women Dahi Handi Ad Works on Us
HDFC Mutual Fund's 'Barni Se Azadi' swaps the matki for a savings jar and the pyramid for women. A look at the…