Tag: <span>festive campaign</span>
Inside Swiggy’s Sweety Diwali identity switch
Swiggy has briefly renamed itself Sweety ahead of Diwali. Here's why the festive alter ego is a curiosity-led branding move, and what…
Kalyan Jewellers makes its name the wedding blessing
Kalyan Jewellers' Kalyan Bhava turns a wedding blessing into brand property, using Bachchan's authority and future-self framing—but product proof stays thin.
Tissot makes 1853 feel like a gift
Tissot's festive film turns its 1853 founding into a train journey through product firsts. Here's what it teaches about heritage storytelling.
super.money turns Tiger Shroff’s famous splits into a payment hack
super.money's splitStore campaign uses Tiger Shroff's iconic splits to make three-part payments stick. Here's the creative mnemonic behind it.
Cashfree Uses Soan Papdi to Challenge Default Payment Gateways
Cashfree’s festive campaign uses the familiar soan papdi joke to challenge default payment gateway choices and introduce its new AI-native identity.