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Tag: <span>event marketing</span>

Truce Halloween 5 celebrates five years
Viral Ads

Truce Halloween 5: The Thank-You Ad That Built a Ritual

Truce Halloween 5 turns a thank-you into a 250-ghoul ritual. Here's the psychology behind why the annual event keeps earning shares.

3 min read
44% of Indian fans seek emotional healing at live shows
Consumer Behaviour

44% of Indian live-event fans seek emotional healing at shows

BookMyShow Live's study of 1,700 fans across 75 Indian cities finds 44% attend live shows hoping for emotional healing—and only 4% for…

2 min read
Nike's race medal is built to be worn, not stored
Branding

Nike turns finisher medals into everyday jewellery

Nike's 2026 After Dark Tour medal turns a finisher's keepsake into a necklace, bracelet or keychain—and a daily brand touchpoint.

2 min read
When a Marathon Turns Into a Brand Crisis
Branding

Wipro Marathon: When Event Execution Becomes a Brand Problem

Empty water stations and crowded finish lines left the Wipro Bengaluru Marathon trending for the wrong reasons. What title sponsors can learn…

2 min read