Tag: <span>entertainment marketing</span>
Lenovo turns a tablet launch into Broadway theatre
Lenovo India's #DamnTheOdds turns the Idea Tab Pro Gen 2 into a Broadway musical. Here's the psychology behind the theatre-tech pitch.
An owl with 18.2M TikTok fans gets an animated series
Duolingo turns Duo the owl into a six-episode animated series. What the bet on character-led entertainment means for brand longevity and organic…