Tag: <span>emotional positioning</span>
Krisala turns 63 acres into an unfinished story
Krisala Developers' Zameen Se Rishta uses poetry and Piyush Mishra to sell 63 acres as an open story, not an investment. Here's…
How Vianaar Sells Slow Living, Not Homes
Vianaar's new brand film uses Goa's Susegad philosophy to sell slow living through carrom, cycling and sunsets. Here's the positioning lesson.