Skip to content
Marketing Mentalist
The Brand Briefing Get Featured
Marketing Mentalist
Campaign archive
Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing

Tag: <span>emotional advertising</span>

John Lewis and a small truth about giving
Marketing Psychology

John Lewis’s Long Wait and the Psychology of Giving

John Lewis's 2011 Christmas film flips a child's impatience into the joy of giving—and shows how brands can sell feeling, not products.

3 min read
Why safe creative quietly drains brand value
Marketing Psychology

Safe advertising is quietly draining your brand

Approval filters catch offensive ads but miss the quiet failure of safe creative. Here's why emotion wins and how to recalibrate review.

3 min read
Guinness Surfer and the science of the wait
Throwback

Guinness Surfer: The Psychology of the Wait

Inside the 1999 Guinness Surfer film: the behavioural psychology that turned anticipation into desire and a pint into an earned reward.

3 min read