Tag: <span>EMI</span>
India’s Premium Wave Is Outgrowing Its Metro Map
India's premiumisation wave is spreading beyond metro India. Homes, phones, cars and daily essentials are trading up. Here's what brands should do…
Why Indians Now Wait Longer but Spend More on Smartphones
India’s smartphone market shows a pricing paradox: longer upgrade cycles, EMI-led spending and selective premiumisation. Here’s what it means for brands.