Tag: <span>email marketing</span>
How Lush Quit Social Ads and Still Hit £736.2M Revenue
Lush quit paid social in 2021 and still grew to £736.2M in 2025. The psychology: owning customer relationships beats renting reach.
Why Personalized Newsletters Rarely Pay Off Alone
Publishers are personalizing as AI erodes search, but a 20% click lift doesn't guarantee subscriptions. The real lever may be access, not…
Email Marketing at Scale: Why Good Tactics Fail
Enterprise email teams often master basics yet still see deliverability and engagement unravel. Here's why governance, data, and measurement gaps compound.