Tag: <span>Diwali gifting</span>
IGP’s Sabki Diwali Meethi brings security staff into gifting
Inside IGP's Sabki Diwali Meethi: a checkout add-on that lets customers send sweets to security staff, and why the gratitude play works.
Bla Bli Blu’s #SayNoToGifts ad makes generic gifts the joke
Inside Bla Bli Blu’s Diwali film: soan papdi as punchline, a fake gifting ban, and the psychology that makes generic gifts feel…