Tag: <span>Distribution</span>
Marico’s 45% Foods surge is a lesson in going offline
Marico expects 4700BC to break even early and is pushing digital-first brands into general trade. Here's what founders can learn from the…
JK Tyre lifts 16-inch+ mix to about 30%—distribution is the brand
JK Tyre lifted its 16-inch+ passenger tyre mix from 10% to about 30% by pairing national reach with 800 Google-listed shops and…
Why FMCG brands stall between ₹100 and ₹400 crore
FMCG veteran Suresh Ramachandran's new book gives founders a four-step SURE framework for scaling beyond the ₹100–400 crore stage.
What F1’s Apple TV Dip Teaches Brands About Demand Signals
F1’s U.S. viewership fell sharply after moving to Apple TV, but attendance and engagement rose. Here’s how to read the demand behind…