Tag: <span>Diageo</span>
Smirnoff RTD grows 12% as Diageo enters India
Diageo is bringing Smirnoff Ice to India's small but growing ready-to-drink aisle, betting on flavour experimentation and convenience.
Godawan’s 15,000-hour craft film shows purpose is a slow signal
Why Godawan's 8-month, 15,000-hour stop-motion film on the Great Indian Bustard is a costly signal of brand purpose—and what marketers can learn.