Tag: <span>destination branding</span>
The psychology behind Kerala’s God’s Own Country ad
The behavioural levers that let a two-word tagline turn Kerala's backwaters into a promise of restoration—and what marketers can still steal.
How Incredible India sold a feeling, not a place
The 2002 campaign reframed India as an emotional experience. Here are the behavioural levers it pulled—and what destination brands can still borrow.