Marketing Mentalist

The Brand Briefing Get Featured

Marketing Mentalist

Campaign archive

Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing

Tag: <span>decoy effect</span>

Why a $550 pass feels like a bargain

Pricing Psychology

How Lollapalooza’s $550 Pass Sells Out in 15 Minutes

Lollapalooza's four-day pass sold out in 15 minutes. Information withholding, urgency and a $515 decoy made $550 feel like a bargain.