Tag: <span>D2C India</span>

Deconstruct narrows 6,000 oily-skin sign-ups to 10 faces
Deconstruct's 'Oily Skin Tested' turns 6,000 registrations into 10 real-world serum trials for oily skin, with texture as the selling point.

AI Killed the Old Performance Playbook. Judgement Is Next
AI compresses days of performance work into minutes, but volume is the baseline. The real edge is judgement, hypothesis-led testing and cultural…