Tag: <span>D2C brands</span>
Marico’s 45% Foods surge is a lesson in going offline
Marico expects 4700BC to break even early and is pushing digital-first brands into general trade. Here's what founders can learn from the…
Premium is getting louder: 12 desi brands go maximalist
From poetry-book perfumes to truck-art snacks, Indian D2C brands are using loud desi visual codes to signal premium. Here's what it means.
India’s Best Sellers Are Won by Trust, Not Visibility
Novelty can win trial, but Indian brand leaders say the tenth purchase is earned through performance, availability, advocacy and trust.