Tag: <span>CX strategy</span>
Only 57% of Brands Consistently Deliver Their Experience Promise
Ipsos's latest Experience Perspective season offers a sharp warning: only 57% of organisations deliver the experience their brand promises. Here's how to…
Why AI Efficiency Alone Won’t Fix Customer Experience
Ipsos research across 23 markets shows 48% of interactions feel ‘Nothing Notable’. Frictionless AI doesn’t build loyalty; emotional peaks do.