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Tag: <span>CTV Advertising</span>

CTV budgets are up 43%; brands still measure views, not action
Marketing Psychology

CTV spend jumps 43%, but Huella says views are not enough

Huella's Singapore push bets that interactive CTV formats, not just better targeting, can turn viewer attention into measurable action.

3 min read
Dish TV's Vzy Crossed Rs 200 Cr—Now It Wants the Platform
Marketing Psychology

Dish TV’s Vzy: Rs 200 Cr Sales and a Platform Play

Dish TV's Vzy crossed Rs 200 crore in cumulative sales by bundling TVs, OTT and linear content. The real bet is owning…

3 min read
Uniqlo India Picks Brand Building Over Performance Marketing
Branding

Uniqlo India Bets on Brand Over Performance Marketing

Uniqlo India's marketing director says brand awareness sits near 59%. Here's why the retailer is choosing relevance over CPM, and what marketers…

4 min read