Tag: <span>CTV Advertising</span>
Dish TV’s Vzy: Rs 200 Cr Sales and a Platform Play
Dish TV's Vzy crossed Rs 200 crore in cumulative sales by bundling TVs, OTT and linear content. The real bet is owning…
Uniqlo India Bets on Brand Over Performance Marketing
Uniqlo India's marketing director says brand awareness sits near 59%. Here's why the retailer is choosing relevance over CPM, and what marketers…