Tag: <span>craftsmanship</span>
Helios Luxe signs John Abraham to sell watch stories
Helios Luxe signs John Abraham to narrate a phased campaign on luxury watch craftsmanship. Here is why storytelling earns the premium.
Mahjong Is Now Luxury’s Slow Attention Playbook
Why Hermès, Prada and Indian luxury brands are investing in mahjong—and what slow rituals teach marketers about attention and community.