Tag: <span>corporate brand</span>
Mattel’s $18M Loss Raises a Deeper Brand Question
A possible Mattel sale puts brand architecture in the spotlight. Why the corporate brand may be worth more than the sum of…
What flydubai’s brand chief signals about reputation-led growth
Siddhartha Butalia moves from Tata Group to flydubai to lead brand and comms amid rapid fleet and network expansion.