Tag: <span>consumer segmentation</span>
Premium beer up 38% as India’s drinkers split three ways
Premium beer and spirits are surging, but United Spirits sees wallet fatigue at the lower end. What a three-speed liquor market means…
India’s Middle-Income Majority Is Now Too Diverse for One Segment
India's middle-income band now covers 53% of top-city households. Income alone hides real buying triggers; marketers need transition moments.