Tag: <span>consumer attention</span>
79% Can’t Prove Influencer ROI, So Brands Are Going Always-On
Marketers say influencer ROI is hard to measure. A new playbook swaps one-off creator bursts for owned, habit-forming social series.
15B+ Views Teach Brands About Real-Time Sports Marketing
The Knicks' Game Four comeback drew over 15B social views and record merch sales. Here's how brands can trigger ads at emotional…
Why Brands Now Use the Back of a Billboard as Creative Media
Star Health and Safi turned billboard backs into brand ideas. What makes it attention or wasted reach? A framework from OOH leaders.
How Festive Ads Can Feel Bigger Without Bigger Budgets
Festive advertising can think bigger by blending live action with AI-led production—without losing cultural context or emotional craft.
Mahjong Is Now Luxury’s Slow Attention Playbook
Why Hermès, Prada and Indian luxury brands are investing in mahjong—and what slow rituals teach marketers about attention and community.