Tag: <span>CMO</span>
70% of Marketing Leaders Are Stuck on Channels, Not Business
The India CMO Index 2026 finds 70% of marketing leaders cite short-termism and ROI pressure. Here's how to shift reviews from channel…
From Visibility to Influence: Marketing’s Real Seat at the Table
Gallagher India CMO Ishani Doshi on why marketing is moving from visibility to business influence, and how trust earns brand leaders a…
AI Creative Production Goes Mainstream for Mid-Size Marketers
Wyndham, Opella and BetMGM show how scaled AI creative is moving beyond mega-brands, powered by in-house teams, performance data and strict guardrails.
CMOs Are Losing the CEO Path. Here’s How to Fix It
McKinsey data reveals a dangerous gap: 70% of CEOs measure marketing on revenue and margin, but only 35% of CMOs do. Time…