Tag: <span>channel strategy</span>
Quick Commerce Splits FMCG Demand Between New and Old Retail
ET FoodXP 2026 leaders say quick commerce is creating new categories and impulse occasions while shifting some kirana purchases online.
From shelf space to trust: mall F&B share rises 8% to 19%
At ET FoodXP 2026, leaders said shelf visibility only buys trial. Trust, channel fit and premiumisation decide who wins repeat food purchases.