Tag: <span>Challenger Brands</span>
How 7UP Hit a 7-Year Sales High by Selling the Obvious
7UP stopped chasing purpose and made refreshment the hero. The WARC case says the move drove the brand's highest sales in seven…
How Beco is challenging India’s habit-driven home care market
Beco's playbook shows how challenger brands can win in India's habit-driven home care market by innovating for real needs, using discovery channels,…
Haier India’s Sport-O-Tainment Bet: Challenger Brand Psychology
Haier India runs no single big campaign. Its Sport-O-Tainment strategy buys year-round attention instead. Here's the psychology behind the challenger play.