Tag: <span>challenger brand</span>
BKT’s brand playbook: B2B credibility before B2C advertising
How BKT used manufacturing scale, sports naming rights, and a 2026 consumer launch to turn origin skepticism into brand equity.
Samsung’s Apple Roast Is More Than Just Twitter Banter
Samsung turned Apple’s iPhone Duo launch into a real-time roast. Here’s what the banter reveals about challenger positioning and share of voice.