Tag: <span>celebrity marketing</span>
Acer turns Akshay Kumar into luggage co-creator
Acer is moving Akshay Kumar from brand endorser to product co-creator for its luggage line. Here is what that signals for credibility.
Nykaa Lovestruck and the psychology of Love At First Swipe
Nykaa Cosmetics turned its Lovestruck Lipstick launch into a three-film romance with Rasha Thadani and Rohit Saraf. Here is the psychology behind…