Tag: <span>category strategy</span>
Energy Drink Label on Trial in India’s $1.6B Market
India's regulator says PepsiCo and Monster used 'energy drink' labels to dupe buyers. What the label fight means for brand managers.
Smith & Jones makes ginger garlic paste quality visible
Tata Consumer Products uses Rasika Dugal to teach Indian kitchens how to spot thick, consistent ginger garlic paste over diluted options.