Tag: <span>branded entertainment</span>
Inside the 11-Minute KFC-Hoichoi Durga Pujo Comedy
A short Bengali festive comedy shows how KFC used its limited-edition menu as the plot, not a prop, to earn cultural relevance.
Microseries budgets settle around $200K a season
Brands are splitting between joining hit microseries and building their own. A $200K average season buys distribution or control, but not guaranteed…