Tag: <span>brand turnaround</span>
What Messi’s farewell can teach brand custodians about turnarounds
Lionel Messi's late-career turnaround for Argentina offers a playbook for brands that need to reverse a narrative, from Vera Wang to Nykaa.
Gap’s Comeback: Why Brand-As-Democratizer Still Works
Gap's turnaround shows what happens when a brand rediscovers its founding promise. The lesson: democratization is about accessibility, not cheap prices.