Tag: <span>brand tracking</span>
More Than Half of Brand Choice Is Shaped by Context
Ipsos finds more than half of brand choice is shaped by context, not category. Here is how occasion-based tracking can reveal hidden…
What 100 Waves of Ipsos Consumer Tracking Teach Brand Strategy
Ipsos Market Essentials now spans 15 markets and 100 waves. The shift from pandemic tracker to ongoing consumer pulse matters for brand…