Tag: <span>brand safety</span>
Christmas Ads Still Bet on Celebrities Over Creators
Creators dominated marketing budgets all year, but the first Christmas campaigns still put celebrities front and centre. Here is the psychology behind…
The tool that graded Converse’s ad an F
ChatGPT called Converse's ad a B minus; Digital Culture Group's ARI gave it an F. Inside the new pre-flight tool for cultural…
Ajay Devgn fights FDA over Vimal Elaichi ad
Ajay Devgn's High Court challenge to an FDA notice over Vimal Elaichi ads puts surrogate promotion and celebrity accountability under the spotlight.
Chinese Brands Drop Mbappé After Mao Remark Backlash
Two Chinese giants ended their Mbappé deals within a day after a viral Mao joke. It's a masterclass in local sacred values…
NHL courts BookTok romance fandom with Hot for Hockey
Why the NHL's Hot for Hockey campaign is borrowing BookTok romance tropes to reach new fans, and the brand risk in joining…
ASCI’s AI ad labelling rules: what marketers must disclose
India's ad watchdog has set a materiality test for AI-generated ads. Here's when synthetic content must carry a label and what stays…
Converse Halts Marketing After KKK Imagery Backlash
After a Chuck 70 X campaign with Aespa's Karina evoked KKK imagery, Converse paused marketing. Here's what the misstep teaches brand teams…
The Psychology Behind Converse’s Ad Backlash
A single Instagram image triggered a brand crisis for Converse. Here's the cognitive blind spot that lets offensive imagery sail through review.