Tag: <span>Brand rituals</span>
Jio Story: How One Connection Made Pop Culture a Group Ritual
Why a single Jio connection became the campfire for cricket nights, finale binge-watching and wedding reels—and what that teaches marketers.
Cricket, Finales and Wedding Reels: The Shared-Screen Ritual
How one shared connection turns cricket, finales and wedding reels into collective rituals—and what that tells marketers about belonging.