Tag: <span>brand preference</span>

PepsiCo’s Price Flip-Flop Is a Loyalty Problem, Not a Pricing One
After cutting Frito-Lay prices in February, PepsiCo is now lifting some again. The real issue isn't margin strategy—it's eroding customer loyalty.

Delhi Drinkers Pick Indian Liquor by a 20x Margin
Delhi's two-year liquor data shows Indian brands outsell imports nearly 20 to 1, with beer peaking in summer and festival-driven spirit spikes.…