Tag: <span>Brand Partnerships</span>
Dunkin’s first Marvel ad: the psychology of Gambit and Munchkins
Dunkin’s first Marvel Studios partnership uses Gambit, H.E.R.B.I.E. and doomsday to sell donuts. Here’s the behavioural science.
SharkNinja’s 5-Year McLaren Bet Turns F1 Fandom Into an Asset
SharkNinja's five-year McLaren deal signals a shift from logo placement to buying fandom, driver co-creation and engineering partnership.
Microseries budgets settle around $200K a season
Brands are splitting between joining hit microseries and building their own. A $200K average season buys distribution or control, but not guaranteed…
Hyatt Bets Hotel Loyalty on Sport, Wellness and Culture
Hyatt is moving loyalty beyond points—into race-cations, wellness and culture. Here's why identity beats transaction, and what brands can copy.
Smytten’s marathon sampling is a context masterclass
At the 2026 Wipro Bengaluru Marathon, Smytten is putting product trials where hydration, recovery and wellness are already top of mind.
Air India x IHG: The Psychology Behind Points Partnerships
Air India's Maharaja Club and IHG One Rewards now swap points. Here's the consumer psychology that makes loyalty tie-ups quietly powerful for…