Tag: <span>brand mascot</span>
Vadilal revenue hits ₹1,109.54 cr but profit slips
Vadilal's mascot-led push tries to close a relevance gap as FY26 revenue rises 9.47% to ₹1,109.54 cr, profit slips, and Reliance enters…
Why Bank of Baroda gave cyber fraud a face
Bank of Baroda's new mascot bob Cyber Veeru turns fraud warnings into a memorable character. Here's the psychology behind the move.
Complan Turns a Real Teen Cricketer Into Its New Brand Icon
Complan is shifting its iconic Complan Boy from advertising character to real teen achiever. Here’s why the refresh works for a legacy…