Tag: <span>brand management</span>
Marketing’s dopamine hit is crowding out real brand building
Joseph George argues marketing's fast rewards are outpacing the slow work of making. Here's how brand leaders can rebalance the loop.
10 brand maxims that backfire when read literally
Familiar management lines can quietly hurt a brand when taken literally, argues ESAF's Sony V. Mathew. Ten maxims worth re-examining.
Why a 4.3 Rating Hides Two Different Brands
A 4.3 rating can hide two very different brands. Reviews are customer-produced equity you can't edit—the distribution carries the real signal.
The 80/20 Brand Model: Lead Globally, Manage Locally
Global brand teams fail when they try to manage local execution. A shared-responsibility 80/20 model keeps brands consistent and locally relevant.
What flydubai’s brand chief signals about reputation-led growth
Siddhartha Butalia moves from Tata Group to flydubai to lead brand and comms amid rapid fleet and network expansion.