Tag: <span>brand film</span>
True Balance Fatafat Loan: The Psychology Behind 100M Views
True Balance's new Fatafat Loan film turns an eye-clinic surprise into a quick-credit story. Here's the psychology behind its 100-million-view campaign.
Britannia Cakes turns six Bengal rituals into festive branding
Britannia Cakes puts six Bengal festive rituals on limited-edition packs, then extends them into a film, metro wrap, AR avatars and memory…
PhonePe Turns 70 Crore Users Into a Human Brand Story
PhonePe's 10-year film tries to name all 70 crore users, turning a huge number into a 980-day thought experiment and a branding…
How Vianaar Sells Slow Living, Not Homes
Vianaar's new brand film uses Goa's Susegad philosophy to sell slow living through carrom, cycling and sunsets. Here's the positioning lesson.