Tag: <span>brand endorsements</span>
Chinese Brands Drop Mbappé After Mao Remark Backlash
Two Chinese giants ended their Mbappé deals within a day after a viral Mao joke. It's a masterclass in local sacred values…
Acer turns Akshay Kumar into luggage co-creator
Acer is moving Akshay Kumar from brand endorser to product co-creator for its luggage line. Here is what that signals for credibility.
Why Brands Are Racing to Sign 15-Year-Old Vaibhav Sooryavanshi
The psychology behind the rush to sign a teenage cricket star: attention, herd behaviour and the cost of betting early.