Tag: <span>brand discovery</span>
AI is becoming the new gatekeeper for D2C discovery
A roundtable with D2C leaders breaks down why AI-driven discovery is rewriting brand visibility, content strategy and the purchase journey.
$300M TikTok sleep brand makes Target debut
Target is putting a TikTok-born sleep brand with a $300M second-year run rate in 550 stores to revive its falling home category.
Meesho Mall: 89% first-time brand buyers are from Bharat
Meesho Mall's branded push: 89% of first-time buyers came from Tier 2–4 cities in FY26, while feeds drove 75% of orders.